Philip Morris planned to give selected smokers the “trip of a lifetime” on a “deluxe train through Marlboro Country.”
and let passengers off to partake in iconically western activities like horseback riding, bicycling, river rafting, and paragliding. The train would stop at locations throughout the scenic southwestern U.S.
The train was to consist entirely of double-decker cars and feature amenities such as a hot tub car, massage rooms and gambling.
Philip Morris’ “Project Thunder” was public relations plan to construct and operate a wildly-luxurious, custom-built 20-car Marlboro train as a promotion for Marlboro cigarettes. Marlboro Train (2007) from Marty Otañez on Vimeo.